Marketing must always remember that finance is its greatest customer, ever. And it needs to prove and justify its ROI. This is why it's important to agree on KPI's right at the beginning. The #balancedsocrecard and #OKR's frameworks are a great place to start.
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·Marketing must always remember that finance is its greatest customer, ever. And it needs to prove and justify its ROI. This is why it's important to agree on KPI's right at the beginning. The
#balancedsocrecard and#OKR's frameworks are a great place to start.