Are CMOs and CFOs speaking the same language?

Too often, marketing gets labelled as a cost center because its contribution to business value isn’t clearly demonstrated. 

This misalignment can create friction and undervalue the critical role marketing plays in achieving business goals.

So, how can marketing prove its worth and reposition itself as a driver of business success?

The answer lies in refocusing efforts on measurement and performance.

Google sub-Saharan Africa’s Lorraine Landon and Hayden Goldberg have shared a practical, step-by-step guide to help marketers showcase the effectiveness of their media investments. 

By adopting a performance-led approach, marketers can align more closely with business goals and demonstrate real value.

What steps are you taking to show how marketing impacts your bottom line?

Share your thoughts below 👇🏾

See link to full article below 👇🏾